Project Description

THIS IS OUR CORE BUSINESS

Production and import of African printed fabrics.

With more than 300 million meters of African fabrics distributed across the continent in 10 years, the economic activity related to the African textiles sector has become one of our most advanced areas of expertise over the years.

An omni channel distribution fitting the african market singularities

Retail

  • Supporting and Advising the retail strategy of our customers
  • Providing the latest trends and designs in the Wax universe

E-Commerce

  • Creation of Dedicated Wax & Ethnic Fabrics eshop Platforms
  • Capsule Collection
  • Subscription Sales
  • Limited Edition

Wholesale

  • Dealing with the Largest Importers of fabrics
  • Able to reach the Sub region and 2nd line African cities
  • Offering a large product assortment with various quality fitting our B2B customers

African Printed Fabrics

including Real Wax, Imiwax, Java, BazinRiche, Embroydery…

COLLABORATION

with Factories worldwide (Europe, China, India, Africa)

We Wax The World

An exclusive partnership between Somex and Daniel Hechter led to the creation of We Wax The World, the first collection of Wax and Bazin Riche fabrics from the prestigious French brand.

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Other Product

Hospitality equipment

Other Product

Toys & Babies